Talk Talk and their record company, EMI, battled constantly over the music videos, the latter claiming the band's efforts were blatantly noncommercial. They even ordered a complete re-shoot of the "Such a Shame" video. For the "It's My Life" video, which features wildlife footage interspersed with shots of Mark Hollis wandering around a zoo, the director, Tim Pope, and Hollis decided to blatantly resist the convention of lip-syncing in music videos. In the video, Hollis wears a dour, satirically tight-lipped facial expression. Yet again, EMI was not happy with the results and demanded a more conventional lip-synced version be produced for the U.S. market. Although the band acquiesced, the performance was highly exaggerated and managed to achieve the same satirical effect. Talk Talk: iconoclasts to the bitter end!