"Don't be so sure of days in advance. They might never come, praise be to chance."
Originally calling themselves Mental Torture, vocalist Billy Mackenzie and multi-instrumentalist Alan Rankine formed what would eventually become The Associates in Dundee, Scotland in 1976, but it would take three years and a supreme act of hubris on the part of the young band to garner anything resembling commercial interest. This act came soon after the band's rechristening when Mackenzie and Rankine decided to record a cover of David Bowie's "Boys Keep Swinging," which they self-released in June 1979 despite the fact that Bowie's original version had just hit the U.K. top ten two months earlier. What could have just as easily permanently dampened The Associates' prospects for gaining exposure quickly turned into a coup, as their quirky stripped-down re-interpretation of Bowie's ironic foray into Post-Punk caught the attention of many, including the thin white duke himself. What quickly ensued was a recording contract with Friction Records and a string of singles that sonically set the band apart from most of their Post-Punk peers by demonstrating a masterful ability to assimilate an eclectic range of influences into a sound that, in managing to be both minimalistic and ornately melodramatic, was nothing if not highly distinctive. Billy Mackenzie: "I had my influences, like early Roxy Music, Sparks, the whole Philly sound and jazz as well. But there were also reasonable amounts of imaginative and surprise elements to the music. I am a very good technical player, so I would pick the chords and then Alan would work with them and embellish them within the chord structure, maybe with another chord that really didn't fit. It was more of a feel thing, but with Alan's musical expertise. So in that respect, I think what we were doing was fresh. And it really wasn't calculated."
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| Billy Mackenzie & Alan Rankine |
The finished product, the tellingly-titled Sulk, is probably one of the most emotionally and artistically daring albums to ever make an appearance at or near the top of the U.K. pop charts. While on the surface, Sulk utilizes the same type of synth-pop sheen that was applied to the remake of The Affectionate Punch, this is really the only concession it makes to, what almost certainly had to be, the pressures exerted on the band as a result of signing with a major such as WEA. Whereas expectations at the label were likely in the direction of The Associates joining the ranks of New Romantic money-makers such as Duran Duran and ABC, Sulk steadfastly refuses to succumb to the siren's call of commercialism, instead taking the minimalist tones of Post-Punk and forcibly wedding them to watery synth-pop textures and in doing so, creating a gloomy yet strangely poppy concoction. An obvious highlight is "Party Fears Two," a song which manages to literalize the loungiest aspects of Aladdin Sane, while Mackenzie's vocals ratchet up the melodrama significantly. And on the exceedingly dark "Bap De La Bap," Mackenzie and Rankine draw from The Walker Brothers' Nite Flights to create a claustrophobic, nightmarish context for one of Mackenzie's more ominous vocal performances. Despite the willful unconventionality of Sulk, the album, largely on the strength of its more accessible singles, was a commercial success, which caught the attention of Sire Records' Seymour Stein, who was convinced the band could be just as successful, if not more so, in the U.S. Rankine, however, in a dispute over the band's post-Sulk direction, decided to cut ties with Mackenzie on the eve of the Sulk tour, effectively ending The Associates' brief flirtation with mainstream success. While Mackenzie went on to record several albums under The Associates moniker, these efforts, while showcasing his peerless vocal ability and resistance to commercial concerns, suffered greatly from the absence of Rankine's distinct musical touch and from record label incompetence (one album, The Glamour Chase, was never even released). While it is tempting to remember The Associates as a stubbornly original band who were never able to live up to their considerable potential, according to Mackenzie, living up to the expectations of others was never of any interest to the band: "In 1982, after Sulk, me and Alan could have easily took the U2 route, and become extremely successful [....] I could espouse that type of rock element but it was distasteful [....] Also, there's something vulgar about success."


